Q4 2020 Performance of Top Delivered Meal Kits & Specialty Foods Apps on iOS in the UK

As the year 2020 came to a close, the delivered meal kits and specialty foods sector saw varying levels of engagement on the iOS platform in the United Kingdom. Data provided by Sensor Tower offers a glimpse into the performance of the top applications in this category during the fourth quarter.

HelloFresh: Meal Kit Delivery maintained a strong user base with weekly active users peaking at 118K in mid-October before tapering off to approximately 103K by the year's end. Downloads saw a significant spike to 11K in the week of October 19, which then fluctuated, concluding the quarter with about 7K downloads.

Gousto experienced a steady number of weekly active users starting at around 21K and rising to nearly 22K in mid-October. However, there was a gradual decline in active users, ending the quarter with around 22K. Downloads followed a similar trend, with an initial 3.7K downloads in early October, dipping to 1.2K in mid-December, and then rebounding to approximately 4.8K by the close of the year.

Vivino: Buy the Right Wine, unlike the previously mentioned apps, generated revenue, with the highest weekly earnings of $44 in mid-October. The app's weekly active users saw a peak at 38K in early December, a significant increase from the 30K at the beginning of the quarter. Downloads also surged to 6K in the first week of December, a sharp rise from the 1.7K at the quarter's start.

Naked Wines showed a more modest presence with downloads peaking at 1.7K in early November and then declining throughout the quarter, ending with 370 downloads in the final week of December. The app did not report weekly active users during this period.

Lastly, The Midnight Delivery observed its downloads fluctuate over the quarter, with an initial 752 downloads in late September and a notable increase to 965 by the year's end. Similar to Naked Wines, The Midnight Delivery did not have available data on weekly active users.

For more detailed insights and analysis, the full performance metrics of these applications can be found on Sensor Tower's platform, providing a comprehensive view of the delivered meal kits and specialty foods category on iOS in the UK for Q4 2020.